Journey towards building an accessible website

SenseAbility’s goals in designing its new website were to make it visually appealing, simple to maintain and as accessible as possible to the broadest range of users. Layer in bilingual content, and voilà, a new site was born. Not so fast! The most important element we found in fulfilling our vision was to select a website designer and developer that really understood what accessibility means and how it impacts the user experience.

Important tip: When setting out to engage a website developer, if they say it’ll cost you more to incorporate accessibility – and often the response is “a lot more” – it’s time to move on! Also, ask a website accessibility-testing expert to assess the web developer’s own site, and some in their client portfolio. If they are coming up short on accessibility, continue your search.

Our search lead us to Natalie MacLees of Purple Pen Productions, who fully understood our “accessibility first” commitment. Natalie set up a structured timeline for code, creative and content deliverables, and as they say, the rest is history – well in fact, the reality is, and as Natalie confirms, “a website is never finished,” and happily so. Who doesn’t want to strive for improved accessibility and user experience? There are 1.3 billion people with disabilities globally. No organization should willingly leave out such an important market segment.